From “oh, that’s nice” to “tell me more.”
3 Steps to a Message That Lands is a free guide to saying what you do so people lean in, and feeling how it lands in you.
- ✓A five-minute formula for words people understand straight away
- ✓Three places to find the one conversation that tests them
- ✓Landing Notes that show whether it’s the words, or you
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You’ve shown up. You’ve posted. Now it needs to land.
Someone asks what you do. You give them the sentence you’ve practised, they say “oh, that’s nice” and change the subject. So you go home, schedule more posts, and wonder whether any of it is working.
Your message gets clear by saying it out loud, hearing how it lands, and adjusting. The conversation is where it comes alive.
One conversation, three steps.
Set aside a little time today. One conversation is enough.
1
Find your words
The formula I start every client with. A rough first draft in under five minutes.
2
Find your conversation
People who know you, a room where your people gather, or a comment that becomes a chat.
3
Notice what happens
Write your Landing Notes: what you said, how it landed, and what you felt in your body.
Hi, I’m Selena.
Selena Woodward, Business Coach
“I built a six-figure business and chose to walk away from it.”
I learned more from that decision than from any other success. To scale it the way I was told to, the business would have had to become something out of step with who I am. So I chose alignment over scale. That’s where this work was born.
The people who come to me usually think they need a better strategy. What we find together is that something else has been shaping how the business runs: how decisions form, what gets followed through on, what’s been driving the results. We bring that into focus first, alongside the structure on top.
My work blends NLP, Timeline Therapy® and StoryBrand messaging with tarot and intuition, because the practical and the spiritual both belong in business.
Who you are, and how your business runs. Together, things move.
When the words land
“I was relief teaching, and my business was more like a side gig I did for love. Coaching with Selena provided me clarity around my messaging … I was able to transition out of my day job and build up enough clients to happily work as a counsellor / coach.”
Mandy Price, Welcome to Wellness
“I found a lot of people were just like, I kind of feel drawn to what you’re doing but I’m not quite sure what it is that you actually do … this beautiful evolution came from the way that I could speak into my podcast without any notes.”
Kirstie Maddocks
Two ways this week goes.
Keep the sentence you’ve got
Have your one conversation
Your message grows as you do.
It starts with one conversation. Picture saying what you do, feeling your shoulders drop, and watching them lean in. That’s what this guide is for. Grab it, and have your first conversation this week.
Questions people ask
What is 3 Steps to a Message That Lands?
A free guide from business coach Selena Woodward that helps you say what you do so people lean in. It gives you a five-minute formula for your words, three places to find one real conversation to test them, and Landing Notes to capture how they landed. It arrives straight in your inbox.
Who is the guide for?
Women building a business of their own, often alongside work that still pays the bills. It suits coaches, healers, practitioners and creatives who are good at what they do and want the words to match.
Why does the conversation stop as soon as I tell people what I do?
Often the words describe the work rather than the change someone gets from it, so “oh, that’s nice” becomes a polite way of moving on. Other times the words are fine and you shrink as you say them: you rush, soften it or change the subject. Your Landing Notes help you tell which one is happening, so the next conversation keeps going.
How long does it take?
Your first draft takes under five minutes. Then it’s one conversation, and five minutes of notes straight afterwards. A second conversation later in the week shows you the pattern.
How is this different from a messaging template?
The formula is only step one. The guide has you say your message out loud to a real person, notice how it lands in them and in your body, and adjust. It blends StoryBrand messaging with NLP-informed noticing.
Who is Selena Woodward?
Selena Woodward is a business coach in South Australia who blends NLP, Timeline Therapy® and StoryBrand messaging with tarot and intuition. She built and walked away from a six-figure business, and now helps people build businesses that fit who they are. She hosts the Inner Business Podcast.
What happens after I download it?
The guide arrives by email from Biz Coach Selena. Once you’ve had your conversation, bring your Landing Notes to the Clarity Shift, Selena’s free monthly live session, and read them together.
Your next conversation is where your message lands.
Send me the guide
